In Alfa Romeo Cuorerosso, colour and materials bring the brand’s defining values to life: Red, Italy and Sportiness. A project where aesthetic exploration meets artisanal expertise, shaping an interior that captures the energy and distinctive character of the concept car.

Poltrona Frau In Motion developed a gradient Nabuk upholstery for the seats, moving from red to black through deep burgundy and anthracite. Inspired by the shifting tones of fire, the colour transition evokes the car’s dynamism and expressive power. Special attention was given to the headrests, with bespoke stitching designed to follow their contours and enhance their shape. Finished edges complete the upholstery, emphasising the continuity and quality of the surfaces.

Cuorerosso is the latest chapter in the collaboration between Poltrona Frau In Motion and Alfa Romeo, which began in 2006 with the Alfa Romeo 8C and continued with the 33 Stradale. It embodies a shared vision where research, a sensitivity to materials and artisanal culture converge in unique projects, with every detail contributing to the brand’s identity.